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Pet360 Inc. Ranked #1 in Pet Industry by comScore

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Leading network of resources for pet parents grows U.S. reach by 186% in 12 months

Pet360 Inc., an integrated media and technology company, today reported a 186% increase in traffic year over year[1]. In just 12 months, its network has grown to include more than 30 of the top pet websites and now reaches over 12 million pet parent households per month[2], making Pet360 the number one pet publisher in the U.S. according to comScore[3]. The company’s leading owned and operated properties – petMD.com and Pet360.com – have experienced traffic growth of 92% and 225% respectively in the last year[4].

“With 16 years experience in the online pet industry, no other company knows pet parents as well as we do, nor do they reach as many pet parents as we do,” states Brock Weatherup, CEO of Pet360. “Our leading-edge digital platform of content, commerce and community is delivering high value to pet parents and the companies that want to reach them.”

Pet360’s media team creates custom marketing solutions that help brands reach, engage and educate a targeted pet parent audience at multiple touch points. Through high impact media, proprietary audience targeting technology and custom editorial solutions, Pet360 has helped several of the pet industry’s leading brands reach pet parents in impactful ways.  Additional media services include digital advertising, consumer research, event marketing, product sampling and blogger/influencer outreach.

“Our broad suite of media assets and collaborative philosophy enable us to create solutions that build brand awareness, increase engagement, and drive measurable return on investment,” states Andrew Zucker, Chief Revenue Officer at Pet360. “We will continue to focus on growing our audience through partnerships with high quality publishers in order to help our clients reach an even greater percentage of the 82.5 million pet parent households in the U.S.”

[1] comScore, November 2013

[2] Google Analytics, December 2013

[3] comScore, November 2013

[4] comScore, November 2013

For more information, please contact Kelly Lange at 610-234-4114 or klange@pet360.com.

About Pet360, Inc.

Pet360 is an integrated media and technology company dedicated to providing pet owners trusted information from a team of experts, connections to other pet parents, and easy online ordering solutions for pet food, meds and supplies. The Pet360 family of brands includes Pet360.com – a highly personalized website dedicated to simplifying pet parenting, petMD.com – the world’s leading online resource for pet health information, PetFoodDirect.com – the most complete pet food and supply retailer online, and Pet360 Media – the leading digital media network for advertisers, publishers and bloggers looking to target pet parent households.

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Pets Pet Parents Brock Weatherup Andrew Zucker pet industry pet parent pet360 pet media

Quotes

With 16 years experience in the online pet industry, no other company knows pet parents as well as we do, nor do they reach as many pet parents as we do. Our leading-edge digital platform of content, commerce and community is delivering high value to pet parents and the companies that want to reach them.
Brock Weatherup, CEO of Pet360
Our broad suite of media assets and collaborative philosophy enable us to create solutions that build brand awareness, increase engagement, and drive measurable return on investment. We will continue to focus on growing our audience through partnerships with high quality publishers in order to help our clients reach an even greater percentage of the 82.5 million pet parent households in the U.S.
Andrew Zucker, Chief Revenue Officer at Pet360