About Us

Pierce Group is a leading European e-commerce company offering a wide range of gear, parts, and accessories for motorcycle and snowmobile riders across Europe through its locally adapted websites 24MX, XLMOTO, and Sledstore, operating in around 30 countries. The company provides a broad and distinctive assortment of products, including several proprietary brands such as Raven and Proworks. Sales are conducted through customer-focused websites serving on-road, off-road, and snowmobile riders. The company’s headquarters are located in Stockholm, Sweden, and its central European warehouse is based in Szczecin, Poland.