Pixels controls the screams:

Delivers HD AV based special effects package for one of the UK’s scariest rides Luton, 26 June 2013. Pixels, a European integrator and distributor of digital media players and AV systems, today announced that it has adapted twelve BrightSign solid state digital signage players to control the special effects as well as play back HD video at one of the UK’s scariest theme park rides. HoBs PiT at Pleasurewood Hills, Lowestoft is one of only two UK rides to be given a 12A advisory rating by the British Board of Film Classification (BBFC). The £500,000 scare ride was officially launched on 2