NBA and Plus Licens announce partnership
NBA AND PLUS LICENS ANNOUNCE PARTNERSHIP PARIS, MAY 9, 2001 - The National Basketball Association (NBA) and Plus Licens announced today an agreement that establishes Plus Licens as the NBA's exclusive licensing agent for the Nordic and Eastern European markets. The two-year deal, which will see Plus Licens develop a wide-range of NBA product categories including apparel (Nordic only), stationary, gifts, novelties, foods, home textiles, personal care, promotions and publishing, marks the NBA's commitment to developing its business in Europe. "There are currently 14 players from Eastern