Dcore’s Hug Me campaign spreads positive environmental message at the gym
“Hug more, wash less” is the message that fitness clothing maker Dcore is spreading in its Hug Me campaign. The campaign promotes closer contact among gym-goers and workout clothing that stinks less with the help of Dcore’s new collection of fitness apparel treated with Polygiene Odor Control Technology. Beginning Monday, November 7, 2016, Dcore takes its campaign and its new workout wear collection on the road to about 30 gyms in Sweden.
Dcore workout clothing treated with Polygiene solves a problem that all gym-goers are familiar with – namely, sweaty smelly gym clothes. Dcore CEO Adam Tell knows this problem all too well, having worked for more than 10 years as a personal trainer before founding the company.
“Unpleasant odor at gyms is a sensitive subject. Our Hug Me campaign puts a positive spin on an touchy subject and makes it easy to talk about how to stay fresh in the gym,” says Adam. “Treating Dcore clothing with Polygiene Odor Control Technology reduces the environmental impact of the clothing that consumers buy in two ways: washing clothing too often and discarding the garments before clothing reaches the end of its useful life.”
Studies show that only seven percent of all garments are washed because they are actually dirty, instead consumers launder clothing to freshen it up. Each wash, however, contributes to wear and tear on textile fibers as well as higher electricity and water consumption. Polygiene is the global market leader in odor control and has as its mission, in partnership with more than a hundred global premium brands, to influence consumers to wear clothing more and wash it less frequently.
“With Dcore’s Hug Me campaign, we are strengthening our partnership by spreading our positive environmental message to Dcore’s loyal customers who are avid gym-goers,” says Christian von Uthmann, Polygiene’s CEO.
Meet Dcore and see the company’s new collection at the Fitness Festival at the Stockholm International Fairs and Congress Centre, November 25 – 27, Booth C15:28.
For more information and press images, visit http://ir.polygiene.com/en/press/media/images/ or contact:
Christian von Uthmann, CEO, Polygiene
Mobile: + 46 (0)70 319 77 21, e-mail: cvu@polygiene.com
Adam Tell, CEO and founder, Dcore
Mobile: + 46 (0)739-30 00 20, e-mail: adam@dcore.com
About Polygiene
Polygiene is the world-leading provider of odor control technology and Stay Fresh solutions for clothing, sports equipment, lifestyle textiles and other materials to help people stay fresh and confident. Polygiene brings the Scandinavian values of quality and care for the environment to life through its products. More than 100 global premium brands have chosen to use Polygiene Odor Control Technology in their products. Established in 2006, the company is listed on Nasdaq First North in Stockholm, Sweden. Remium Nordic AB acts as its certified adviser. www.polygiene.com
About Dcore
Dcore is a Swedish premium fitness wear brand established in 2006 by former personal trainer Adam Tell and is sold worldwide through major online retail stores in the sports and fitness segments. www.dcore.com
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