Dcore’s Hug Me campaign spreads positive environmental message at the gym
“Hug more, wash less” is the message that fitness clothing maker Dcore is spreading in its Hug Me campaign. The campaign promotes closer contact among gym-goers and workout clothing that stinks less with the help of Dcore’s new collection of fitness apparel treated with Polygiene Odor Control Technology. Beginning Monday, November 7, 2016, Dcore takes its campaign and its new workout wear collection on the road to about 30 gyms in Sweden.Dcore workout clothing treated with Polygiene solves a problem that all gym-goers are familiar with – namely, sweaty smelly gym clothes. Dcore CEO Adam