Christmas traditions in full bloom: 75% of Finns intend to send traditional Christmas cards

Although there has been a slight decline in the sending volumes of Christmas cards, the card tradition is alive and well. Three consumers in four say that they will send traditional paper greeting cards this year. Receiving holiday season cards is almost always considered as a positive thing.This year, Finns intend to send an average of 17 traditional Christmas cards, and one-third of Finns intend to send more than 20 cards. Many also send digital season's greetings, such as text messages and Facebook messages, but the average number of recipients is smaller than that of traditional cards.