IN THE NAME OF SUCCESS.
For some time, marketers have used the practice of reputation management to help them enhance a product or service brand. Now it seems those involved in shaping an employer brand are set to benefit from the same kind of capabilities thanks to a newly formed consultancy. The Employer Reputation Company (TERC) is the brainchild of Simon Thomas – an individual who made his name helping to mould employer brands for the likes of Bupa and Greggs the Bakers. The former director of two of the best known HR communications agencies in the country, TCS and SMRS, created The Employer Reputation Company