Pricer presents financial targets

Pricer's Board of Directors has decided on financial targets for the company. At today’s capital markets day, Pricer’s executive management team will provide further insights into the company’s operations, strategy, and financial targets.

Pricer’s financial target is to reach sales of SEK 4,500 million by 2025, of which recurring revenues will account for 10 percent of sales.

For further information, please contact:

Magnus Larsson, Acting CEO, +46 704 316851

Susanna Zethelius, CFO, +46 704 440 092

info@pricer.com

This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 11:00 CET on 8 June, 2022.

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit  www.pricer.com