Principle clients achieve Superbrand status

The 2013 ‘Superbrands’ lists featured good news for a wide selection of Principle’s brand implementation, interior fit-out and signage clients.The brand credentials of leading companies are given a thorough examination by both a council of experts and their customers before the consumer and business Superbrands lists are finalised. Only those companies that have established excellent reputations in their field and offer “significant emotional and/or tangible advantages over competitors, which customers want and recognise”, make the grade. Many of the corporations awarded Superbrand