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Print-on-Demand Solution Integrates with Marketo Platform

PrintingForLess.com Expands Leadership of Tactile Marketing Automation CategoryLivingston, MT—April 29, 2014—PrintingForLess.com (PFL), the nation's first e-commerce commercial printer, is excited to announce a first-of-its-kind print on demand integration with the Marketo customer engagement platform. Using PFLlink, clients can send tactile marketing materials such as direct mail, Every Door Direct Mail, postcards, promotional items, and corporate gifts with the same ease as sending an email. This integration positions PFL as a leader in Tactile Marketing Automation (TMA). With the most

Increase Digital Marketing ROI

By Andrew Field, Published March 27, 2014 Whether you realize it or not, everyone has end-of-day rituals. You get home, take off your shoes, greet your family, think about what to do for dinner, and, most likely, check the mail. Direct marketers and the U.S. Postal Service refer to this daily ritual as “the mail moment” — the moment when consumers go through their mail and explore what it has to offer. This moment provides marketers the unique opportunity to take advantage of a consumer’s undivided attention, and tactile marketing 

What is Tactile Marketing?

How high-impact tactile marketing can be used to increase the effectiveness of digital campaigns.If you've ever walked through a Whole Foods store, you remember what the experience was like. There were fresh flowers at the entrance, wooden shelves, warm ambient lighting, and free samples scattered throughout the store (i.e., marketing tactics used to create lasting feelings of warmth and trust within the customer). While digital marketing has proven to be an effective form of communicating with and converting customers, many brands are looking for ways to create a more emotional,

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