Probis expansion within dietary supplements continues

Probis partner Institut Rosell has signed agreements for the launch of dietary supplements containing Probi’s probiotic in Greece, the Czech Republic and Slovakia. The launches will take place during fall. With this contract, sales of dietary supplements containing Probi’s probiotic will be underway in 14 countries.

”It is pleasing that the expansion in Europe is continuing now that we have signed an agreement for three additional markets. The market’s great interest contributes to the expectations that the market area Dietary Supplements will, within a two-year period, reach that of today’s sales of the Functional Food market area”, says Probi’s Vice President, Per-Ola Forsberg.

The dietary supplements will be marketed by Smart Intermed in Greece and Rougier in the Czech Republic and Slovakia. Furthermore, Probi is undergoing discussions about launch of dietary supplements on other markets, and new agreements are awaited to be signed in the near future. One of the main reasons behind the continued great interest is the documented positive health benefits that Probi’s probiotics have.

The sales of dietary supplements containing Probi’s probiotics are underway in Australia, France, Greece, Canada, China, Scandinavia, Slovakia, the United Kingdom, South Africa, the Czech Republic, Germany and the US. Several of these agreements have been signed within the past twelve months.

Institut Rosell is one of the leading suppliers of probiotic dietary supplements in the US and Europe. Probi and Institut Rosell are working the market parallel to each other in order to reach the most effective market penetration of Probi’s bacteria Lp299v within dietary supplements. The total world market for probiotic dietary supplements was appreciated at approximately 7 billion SEK and has shown good growth during the past few years.



For further information please contact:

Per-Ola Forsberg, Executive Vice President, tel: +46 (0)46 286 8926 or +46 (0)73 344 8384,
e-mail: per-ola.forsberg@probi.se
Rolf Bjerndell, Acting CEO, tel: +46 (0)46 286 8923 or +46 (0)70 515 3009,
e-mail: rolf.bjerndell@probi.se