Ride, Rock, Party and Repeat with Professional Bull Riders (PBR) in Las Vegas Memorial Day Weekend
Tickets for Cowboy Spring Break on sale today
Get ready Las Vegas – Cowboy Spring Break is coming to The Strip May 22–24. The Professional Bull Riders (PBR), the world’s premier bull riding circuit, has partnered with MGM Resorts International to launch the most exciting PBR event concept ever – Cowboy Spring Break.
This Memorial Day Weekend, PBR fans are invited to Las Vegas for three days of fun in the sun, pool parties, frozen cocktails, sizzling VIP events, concerts performed by world-class artists and ultimately, the world’s best bull riders taking on the nation’s top bucking bulls at the MGM Resorts Village, a unique outdoor entertainment venue.
Headlining the three-day extravaganza is one of the PBR’s most popular and toughest event formats, the Last Cowboy Standing. The Top-50 bull riders in the world will compete Friday and Saturday in round after round of competition. If they make the 8-second buzzer, they advance. If they come up short, they’re done. The battle continues until one athlete remains and becomes the “Last Cowboy Standing.”
As the second PBR Major of 2015, the Last Cowboy Standing will be broadcast on CBS Television Network and award a total prize purse of $250,000 – $180,000 of which is guaranteed to the winner.
The MGM Resorts Village will host the first outdoor Last Cowboy Standing event scheduled to begin at 8 p.m. Friday, May 22, and at 6 p.m. Saturday, May 23. Following each night of competition and scheduled throughout the weekend are concerts by an all-star music lineup. Artists will be announced in the coming weeks.
“Last Cowboy Standing is one of the most exciting event formats for fans of bull riding and we’ve had great success with the event over the past four years,” PBR’s Chief Operating Officer Sean Gleason said. “Highlighting this event as a PBR major was a natural fit and expanding the event format to feature exceptional entertainment and fun activities is something we’ve been looking forward to for a long time.”
Fans can enjoy the on-site pools, water slides, mechanical bull riding, bull rider meet-and-greets, interactive displays, shopping and a host of other activities for those who dare to attend. Cowboy Spring Break will be the must-do festival of the summer, providing an up-close-and-personal, once-in-a-lifetime experience no one will forget.
“Cowboys love Las Vegas,” Gleason said. “The PBR World Finals and the National Finals Rodeo are fantastic fall and winter events for fans of the Western lifestyle, but the pools aren’t open and the weather doesn’t always cooperate. With an average temperature of approximately 88 degrees, a 3 percent chance of precipitation and the official opening weekend for all resort pools, May is a great time to be in Las Vegas.”
Scott Voeller, senior vice president of partnership and event marketing for MGM Resorts International, said, “Partnering with PBR to expand the already successful ‘Last Cowboy Standing’ event into a full weekend of activities will provide both bull riding fans and music lovers a new outdoor entertainment experience. Guests will have the opportunity to see the Top-50 bull riders in the world compete followed immediately by a great lineup of concerts – all under the neon lights of the Las Vegas Strip.”
Tickets for Cowboy Spring Break are on sale today, Tuesday, Feb. 24, and can be purchased at all MGM Resorts ticket offices or concierge desks, all Ticketmaster locations or on-site at the MGM Resorts Village on the day of the event. Tickets also can be purchased at ticketmaster.com or via phone at (800) 745-3000. A single day of concerts, excitement and the Last Cowboy Standing event is only $50, with reserved seating and VIP reserved seating available for only $125 and $225, respectively. Three-day packages are also available, starting as low as $99.
Special hotel room rates are available at 12 MGM Resorts International properties and can be booked at resweb.passkey.com/go/EPBRSPRING. For more information about Cowboy Spring Break, visit www.pbr.com.
About the Professional Bull Riders, Inc. (PBR)
The premier bull riding organization in the world began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend live events each year. The PBR features the Top 35 bull riders in the world and the top bulls in the business. Three circuits, the televised Built Ford Tough Series, the BlueDEF Velocity Tour and the Touring Pro Division, have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time World Champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest bull rider in history. 2013 World Champion J.B. Mauney and two-time World Champion Justin McBride have also surpassed $5.1 million in earnings. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company is in the process of developing MGM National Harbor in Maryland and MGM Springfield in Massachusetts. The Company also owns 51 percent of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is developing a gaming resort in Cotai, and 50 percent of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit the Company's website at www.mgmresorts.com.
Media Contact:
Hillary Herskowitz/AM|PR hillaryh@nyc.rr.com 917.279.9574
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