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Sonic® blasts onto the Professional Bull Riders (PBR) scene with first-ever national partnership

SONIC®, America’s Drive-In®has partnered with the Professional Bull Riders (PBR) to become the official and exclusive quick service restaurant (QSR) of the world’s premier bull riding circuit and its elite Built Ford Tough Series (BFTS). The potential multi-year partnership began at the PBR’s recent event in St. Louis with arena banners and PA announcements and will continue across key markets throughout PBR’s 2015 BFTS schedule. Branding opportunities will vary per market and include premium signage placement in the bucking chutes and around the PBR’s 450-square foot video screen for

Grand Central Publishing & Nicholas Sparks release Special Movie Tie-in Edition of The Longest Ride in Wal-Mart and Sam’s Club Feb. 24

Fans could win a trip for two to the 2015 Professional Bull Riders (PBR) Built Ford Tough World FinalsA Special Movie tie-in Edition of Nicholas Sparks’s The Longest Ride, featuring the stars of the 20th Century Fox  movie adaptation, is now available exclusively in all Wal-Mart and Sam’s Club stores. This gives fans another chance to read the book before seeing The Longest Ride movie in theaters starting Friday, April 10. THE LONGEST RIDE centers on the star-crossed love affair between Luke (Scott Eastwood), a former PBR champion bull rider looking to make a comeback, and Sophia (

Ride, Rock, Party and Repeat with Professional Bull Riders (PBR) in Las Vegas Memorial Day Weekend

Tickets for Cowboy Spring Break on sale todayGet ready Las Vegas – Cowboy Spring Break is coming to The Strip May 22–24. The Professional Bull Riders (PBR), the world’s premier bull riding circuit, has partnered with MGM Resorts International to launch the most exciting PBR event concept ever – Cowboy Spring Break.  This Memorial Day Weekend, PBR fans are invited to Las Vegas for three days of fun in the sun, pool parties, frozen cocktails, sizzling VIP events, concerts performed by world-class artists and ultimately, the world’s best bull riders taking on the nation’s top bucking bulls

Vote now for the Professional Bull Riders’ (PBR) Sexiest Cowboy Contest

Fans who cast their votes can win a trip to the2014 New York City PBR Invitational at Madison Square GardenThe polls are now open and the candidates need your votes! Twelve of the top Professional Bull Riders (PBR) are competing for the title of the PBR’s Sexiest Cowboy and invite fans to start casting their votes now.  From Sept. 17 - Oct. 28, fans can tell the world who they think is the “hottest” cowboy by visiting www.pbr.com/TheLongestRide to vote or by texting COWBOY to 34763. The promotion is being launched today in conjunction with the release of the hardcover of The Longest

Professional Bull Riders' (PBR) Rising Star Jory Markiss Rides “Everything” in New Nike Commercial Spot

Markiss Featured in Nike’s new ad campaign “Just do it—Possibilities"Nike’s new ad campaign “Just do it—Possibilities,” not only features some of the country’s most recognizable athletes, it  also includes the Professional Bull Riders’ rising star Jory Markiss - @JMarkiss, www.jorymarkiss.com. In a 90-second spot that launched in markets around the world in North America, Europe, China and Japan, Markiss can be seen riding a bike, a mechanical “thing”, a tough bull and …. you have to see it to believe it: http://www.youtube.com/watch?v=aPkyPdubqDs.   “It is a fantastic endorsement for

Professional Bull Riders' Champion Bull Bushwacker gets Bushwacked!

Bull's Historical Buckoff Streak Ended by PBR’s J.B. Mauney as He Takes Down the ‘Baddest Body in Sports’The streak has ended at 42! Bushwacker, the 1700-pound bull owned by Julio Moreno Bucking Bulls, dubbed the ‘Baddest Body in Sports’ by ESPN the Magazine’s Body Issue and the first animal to be featured in the issue, was defeated in Tulsa, Okla. Saturday night by PBR star J.B Mauney at the Express Employment Professionals Classic presented by WinStar World Casino, part of the Professional Bull Riders Built Ford Tough Series. Mauney rode the 2011 World Champion Bull for 95.25 points

Professional Bull Riders' (PBR) World Champion Bull Bushwacker Becomes First Animal Athlete to be Featured by ESPN The Magazine’s Body Issue

Bushwacker Dubbed “Baddest Body in Sports” by ESPNBushwacker, the PBR bull who some say is the best bull of all time, is being featured in the latest ESPN The Magazine Body Issue as the “baddest body in sports.” This is the first time in its five-year history that ESPN The Magazine’s Body Issue, which gives you permission to “gawk” and “stare,” has featured an animal athlete.  The issue, which also includes other greats such as golf legend Gary Player and beach volleyball’s Olympic Gold Medalist Kerry Walsh-Jennings, hits the stands today. Bushwacker, owned by Julio Moreno, is the

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