Vote now for the Professional Bull Riders’ (PBR) Sexiest Cowboy Contest

Fans who cast their votes can win a trip to the2014 New York City PBR Invitational at Madison Square GardenThe polls are now open and the candidates need your votes! Twelve of the top Professional Bull Riders (PBR) are competing for the title of the PBR’s Sexiest Cowboy and invite fans to start casting their votes now.  From Sept. 17 - Oct. 28, fans can tell the world who they think is the “hottest” cowboy by visiting www.pbr.com/TheLongestRide to vote or by texting COWBOY to 34763. The promotion is being launched today in conjunction with the release of the hardcover of The Longest