Not only is The PPAI Expo the industry’s premier event, but through planned growth, integration and strategic partnerships it has become the ‘big-tent’ show of the year.
Expo is the industry’s think tank where the industry as a whole comes together in meetings, at parties, in sessions and on the show floor to unite around and advance the promotional products industry. We are extremely proud of the show’s success and our efforts to empower leaders, enhance outcomes and create momentum in the year to come.
The panel data gathered from 400 ad agencies and advertisers demonstrates that promotional products are effective, deliver a high level of brand recall and generate sales. According to the study, 74 percent of buyers at advertising agencies and large corporations consider promotional products effective to highly effective. This clearly gives the promotional products advertising medium a prominent place in the marketing mix. Advertising performance goals put a great deal of pressure on agencies and advertisers to deliver results, and study data shows promotional products can help drive a high rate of return on the dollar as a part of the core advertising planning and buying strategy.
The original form of ‘social media,’ no other advertising medium can deliver the face-to-face, hand-to-hand brand building of a promotional product. Promotional products are the secret weapon in the marketing arsenal because they are useful and the only tangible long-lasting advertising medium with the ability to influence consumer behavior through multi-dimensional sensory engagement. For marketers, the efficacy of promotional products provides the best rate of reach, recall and response in the business, delivering an 88-percent brand recall and driving 85 percent of recipients to do business with the brand after receiving a branded product.
“Advertisers and marketers love promotional products because they deliver the highest rate of reach, recall and return on investment in the advertising industry, as the most cost-effective way to impact a targeted audience in a tangible, long-lasting and memorable manner,” said Paul Bellantone, CAE, PPAI president and CEO. “Promotional Products Work! Week brings together industry stakeholders to inspire advertisers and marketers and promote business growth for the industry and the buyers alike.”
Working with promotional products professionals, savvy marketers design and produce strategically branded promotional campaigns to reach and appeal to a highly targeted audience in a tangible, long-lasting and memorable manner. Promotional products are used to educate, support worthy causes, recognize and reward employee achievements, support legislation and inspire action.