PPAI Benchmark Study Reveals 74 Percent of Buyers At Advertising Agencies and Advertisers Find Promotional Products Effective
PPAI’s new benchmark study reports on satisfaction, buying habits and preferences of promotional products buyers’ at advertising agencies and advertisers. Among key findings, the new benchmark study reveals that 96 percent of promotional products buyers at ad agencies and advertisers have purchased promotional products in the past 12 months and 74 percent consider them effective or highly effective.Promotional Products Association International (PPAI; ppai.org ), the world’s largest and oldest not-for-profit association serving more than 10,800 corporate members of