Double recognition for Oxfordshire firms in CIPR PRide Award shortlist
Banbury-based specialist PR and marketing agency, Propel Technology, and its client MMR Research Worldwide (MMR) have been shortlisted for an award at the 2013 CIPR Thames and Chiltern PRide Awards, the region's most prestigious public relations awards scheme.
Wallingford-based MMR, research partner for the food, drink, personal and household care industries, tasked Propel Technology with raising the profile of its packaging function and associate director of packaging and design Stergios Bititsios.
Through a combination of targeted media relations, internal communications and social media outreach, the global marketing and PR campaign has helped see MMR’s total packaging research business revenue boosted from £150,000 in UK to £1.5 million across the UK and USA since mid-2011.
The judges cited the remarkable growth in turnover, coupled with the ability to work as a true partnership as key reasons why the two companies were selected. Propel Technology and MMR’s work is one of just six entries shortlisted in the Corporate and Business Communications Campaign category of the awards.
David Howlett, MMR’s Strategic Planning Director commented, “This is a great example of when having a clear business objective, recruiting the right resource, and executing a plan using a combination of marketing techniques and direct business development activity leads to significant results.
“Propel worked with us as partners from day one, understood exactly what we needed and were tireless in uncovering and then exploiting all opportunities. We are delighted with being shortlisted and look forward to the next stage of the judging process.”
The winners of all 18 awards will be announced at the 10th annual CIPR PRide awards, which will be held at Sopwell House, Hertfordshire, on November 1 2013.
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Notes to Editors
About Propel Technology
Propel Technology is a PR and marketing agency for engineering and technology organisations, providing marketing support to grow sales and build reputations. Its virtual PR and marketing service, which in effect allows everything from strategy and planning to media relations and day-to-day marketing activities to be outsourced, enables companies to focus on what they do best. Based near Banbury, Oxfordshire, Propel Technology has particular expertise in automotive and motorsport technology, heating and renewable energy and science-based professional services with clients ranging from individual specialists right through to prominent global brands.
Sector insight, credibility and a passion for advancing its clients led to Propel Technology being named Outstanding Small Consultancy 2013 by the Chartered Institute of Public Relations (CIPR). The agency is also nominated in the forthcoming 2013 CIPR PRide Awards.
About MMR Research Worldwide
MMR Research Worldwide (MMR) is a leading research partner for food, drink, and household and personal care companies with offices in the UK, USA and China. With profound expertise in sensory research, product testing, packaging innovation, NPD and emotion-based research, MMR provides innovative, creative and scientifically-robust research and is a trusted advisor on all product, brand and packaging strategy decisions. MMR’s clients have access to a variety of unique proprietary research assets including Brandphonics® – an approach to identify what influences consumer choice – and in-house sensory facilities. MMR is part of the MMR Group which is a privately-owned research company employing in excess of 130 people. Founded in 1989 by Professor David Thomson, the Group is headquartered in Oxfordshire, UK. www.mmr-research.com.
Shortlisted as Best Agency with a turnover under £20 million in Research Magazine’s Research Awards 2012.
About the CIPR PRide Awards
The CIPR PRide Awards is the only UK-wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and the English regions. Now in its 10th year, the CIPR PRide Awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of industry awards, and past winners continue to reap the benefits of receiving one.
Alongside CIPR Scotland, CIPR Wales/Cymru and CIPR Northern Ireland, taking part in the 2013 CIPR PRide Awards are East Anglia, Home Counties South, Midlands, North West, North West, Thames and Chiltern, West of England, Wessex and Channel Islands, and Yorkshire and Lincolnshire.
For more information, please contact:
Judy Wise, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. +44 (0)1295 724130 / +44 (0) 7786 455045.