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Propel Technology provides PR and marketing for engineering, energy and science sector companies, specialising in raising awareness of complex technologies and initiatives. We produce and deliver intelligent communications across traditional, digital and social channels to allow companies to focus on what they do best.

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MMR Research opens two new offices in India and South Africa

Specialist research agency expands to offer reliable local market knowledge and sensory expertise in two new regions.MMR Research Worldwide (MMR) has opened two new offices in response to demand from global food, beverage, personal and household care brands for reliable, local insight and consumer and sensory research expertise in India and Africa. The new operations are in Mumbai and Durban and will be managed by Sandeep Budhiraja and Maria Da Serra respectively. They and their research teams will offer MMR’s full remit of research services including product development of both new and

MMR opens new Sensory Science Centre in Singapore

Specialist research agency adds eighth international panel of professional sensory assessors as part of its continuing commitment to offer clients globally consistent research methodologies; South East Asia expansion builds on recent growth to a third sensory panel in China.In response to demand from multinational food, drink, personal and household care clients for locally based research and sensory profiling expertise, MMR Research Worldwide (MMR) has launched a new Sensory Science Centre in Singapore. At an official opening event on Friday 21st November, clients, partners and the MMR

MMR Research to develop US business growth

Marketing and advertising strategy expert Suzanne Hernandez has joined MMR to head up its US business after rapid expansion and development of USA team.MMR Research Worldwide (MMR) has appointed Suzanne Hernandez as US Head of Business, to oversee the development and expansion and to develop strategy for US business growth. Suzanne has over 15 years of experience in market research, having worked both client and agency side, developing expertise in consumer packaged goods, with a strong focus on innovation. She will be based at MMR’s New York office serving the agency’s clients in food,

MMR launches packaging impact and optimisation assessment tool via new partnership with ZappiStore

New Impackt Lite™ self-service packaging research offer, delivered via innovative online platform, is designed for tight budgets and short timelines while maintaining MMR’s renowned scientifically robust methodology.MMR Research Worldwide (MMR) is partnering with ZappiStore, the automated online market research platform, for the launch of its new Impackt Lite™ packaging research service. Brandowners, packaging designers and packaging manufacturers can assess the impact of new packaging designs and optimise their new packs prior to launch, by conducting targeted surveys via the ZappiStore

UK shoppers put families before Fairtrade

· Ethical issues only influence a minority of people when they choose what food products to buy, survey reveals · Consumers need a clearer understanding of the difference they can make when buying Fairtrade products · Buying behaviour of the British public most influenced by product claims for health-related benefits The majority of the UK’s food shoppers are overlooking ethical products such as Fairtrade goods in favour of those that offer a direct or tangible benefit to their own lives, a new study from MMR Research Worldwide (MMR) reveals.  Only a minority take into

Research Company wins ‘Gold Award’ at CIPR Thames and Chiltern PRide Awards

Chartered Institute of Public Relations (CIPR) awards MMR Research Worldwide a Gold PRide award for best business PR campaign.Oxfordshire- Research specialist MMR Research Worldwide (MMR) has won a CIPR PRide Award for its work promoting the value of consumer research in the design of product packaging. MMR beat off five finalists in the Thames & Chiltern regional awards to take the Gold award for the best Business & Corporate Communications Campaign.MMR, with the support of its PR agency Propel Technology, devised a multi-channel campaign which involved sharing its expertise through

Double recognition for Oxfordshire firms in CIPR PRide Award shortlist

Banbury-based specialist PR and marketing agency, Propel Technology, and its client MMR Research Worldwide (MMR ) have been shortlisted for an award at the 2013 CIPR Thames and Chiltern PRide Awards, the region's most prestigious public relations awards scheme. Wallingford-based MMR, research partner for the food, drink, personal and household care industries, tasked Propel Technology with raising the profile of its packaging function and associate director of packaging and design Stergios Bititsios. Through a combination of targeted media relations,

MMR directors to judge Quality Food Awards 2013

This August, packaging research expert, Stergios Bititsios, and sensory scientist, Christine Barnagaud will join the judging panel of the Quality Food Awards. Bititsios and Barnagaud are both directors at the leading research partner for food and drink company, MMR Research Worldwide (MMR ). Already a valued judge at last year’s UK packaging awards, packaging and design director Bititsios will judge the Deli category, while Barnagaud will lend her sensory science experience to the Christmas Chilled Savoury, Christmas Meat/ Fish and Christmas Grocery ambient

MMR Research Worldwide’s international team gains eight new hires

Numbers continue to grow at the consumer insight and sensory specialist for the food, drink, personal and household care sectors, MMR Research Worldwide (MMR ), as eight new recruits are welcomed. MMR’s international teams gain new leaders in the form of Mario da Cruz, head of MMR USA based in New York, and Andrew Kuiler, managing director, MMR China, based in Shanghai. Mario and Andrew possess over three decades of industry experience between them. The UK team will be bolstered at all levels from associate director, Tom Coombes, to trainee research

MMR launches new App to combat poor recall accuracy in consumer research using real time data capture

Consumers can upload videos and pictures, record their opinions and complete surveys at the point of purchase/consumption using the AppMMR Research Worldwide (MMR ) has launched a research App which promises to tackle poor recall accuracy amongst consumers taking part in market research by capturing data in real time at point of purchase and/or consumption. Consumers can use the App, named MyDiaLog, to share videos, pictures and audio clips recorded on their Smartphones to reveal their thoughts on products as they purchase and use them. In addition, the

‘Traditional research techniques are blunt tools for measuring consumer reaction’ explains MMR at the ISC, 2013

MMR Research Worldwide (MMR ) – a leading research partner for food, drink and personal and household care brands – will present the benefits of its proprietary brand profiling technique, Brandphonics®, at the 2013 Insights and Strategies Conference. MMR’s experts will be also available on booth 312 to discuss all aspects of their full service market research offer, including their sensory and emotion-based techniques. Investigating the communication of brands MMR’s presentation “Realizing accelerated growth through brand consonance” (9.40 am on 11 June

MMR asks “where next for convenience retailing?” at the International Food and Drink event 2013

Caroline Capel, retail and shopper insights director of specialist research agency MMR Research Worldwide (MMR ), will join a panel of retail experts to discuss the future of the convenience channel at the International Food and Drink event (IFE), Tuesday 19th March. Chaired by the editor of Independent Retail News, David Shrimpton, the session, entitled, ‘Convenience Focus: Where next for Convenience Retailing?,’ will take place in the hub seminar theatre at 2:45pm. Speaking alongside retail experts from companies such as Nisa, Capel will discuss what the

MMR presents the importance of an enhanced shopper research strategy

MMR Research Worldwide (MMR) – a leading research partner for food, drink and personal and household care companies – will present the benefits of researching shoppers early and throughout the product development cycle at the 2013 Executing Shopper Insights in FMCG conference. MMR’s experts will be also available on the company’s stand to discuss all aspects of their full service market research offer, including their proprietary Early Rules of Success™ and Brandphonics® techniques. Integrating research techniques MMR’s director; retail and shopper insights, Caroline Capel, will join

‘Breakfast at work’ is a growing trend and an occasion calling for more innovation says MMR this National Breakfast Week

Consumer research partner reveals the latest data on the first meal of the day, urging food brands to offer convenience, portability and easily stored products for the workplace· Nearly one in seven breakfasts are now eaten outside of home · 69% of ‘out of home’ breakfasts are eaten at work, 15% when on the go · Five times more women purchase breakfast biscuits than men This week is National Breakfast Week and new research has made it clear that Brits’ busy lifestyles are having a major impact on the way they eat breakfast.  Food and drink research partner, MMR Research Worldwide (

MMR launches ‘Concept Lab’ - a comprehensive six part research approach which measures concept performance against the most relevant market context

‘Concept Lab’ provides a holistic and detailed understanding of a new idea’s potential and avoids multiple rounds of research.MMR Research Worldwide (MMR) has developed a new NPD research package, ‘Concept Lab’: a cost-effective, advanced tool which provides companies with a detailed understanding of concept performance against specific commercial objectives. This part-standardised, part-tailored approach can be used to screen, optimise and validate potential of concepts without the need for multiple rounds of research.  MMR’s holistic analysis is distilled to provide firm recommendations,

Seven new hires join MMR Research Worldwide’s UK team

Fresh talent and expertise will be brought to MMR Research Worldwide (MMR) as seven new recruits are welcomed to the consumer insight and sensory specialist for the food, drink, personal and household care sectors. The team will be bolstered at all levels from client services director, Janine Gamon, to associate directors Dan Hibbs, Tim Button and Tom Pile, who together bring with them over 30 years’ market research experience, as well as trainee research executive Alice Parry who comes to MMR straight out of University.  The new members of the MMR team will be split between the company’s

Raising the voices of consumers: MMR links up with Watch Me Think

New partnership sees research brought to life as Smartphone recording service allows consumers to share consumption experiences in their home environments, in real time.Leading research partner, MMR Research Worldwide  (MMR), is expanding its consumer insight offer for food, drink and personal care brands by going into partnership with digital media company, Watch Me Think . MMR wanted to get closer to the consumer and access behavioural insights which usually go unnoticed by traditional qualitative and quantitative

MMR Research Worldwide bolsters its UK team with six new hires

MMR Research Worldwide stands to benefit from fresh talent and expertise as six new recruits have been welcomed to the consumer insight and sensory specialist for the food, drink, personal and household care sectors. At a senior level, associate director Helen Stratton brings 13 years’ research experience, whilst sensory qualitative senior research executive, Joanna Kissick, has left behind foreign climates to join MMR in the UK.  The new members of the MMR team will be split between the company’s Wallingford, Oxfordshire headquarters and its London office. Helen Stratton, associate

MMR Group gets a spring in its step with seven new hires

Building on continued sector growth, seven new recruits have been recently welcomed by the team at MMRResearch Worldwide – the consumer insight and sensory specialist for the food, drink and personal care sectors. At a senior level, client services director Jon Arthurs brings two decades of experience to the team, associate directors Scott Barlow and Adam Curtis both leave behind past posts at TNS Global Research, whilst research manager, Jess Lomas, joins from Harris Interactive. The new members of the MMR team will be based between MMR’s Wallingford, Oxfordshire headquarters and its

MMR discusses the benefits of a holistic approach to NPD

MMR Research Worldwide (MMR) – a leading research partner for food, drink and personal and household care companies – will present the benefits of utilising a combination of quantitative, qualitative and sensory techniques in new product development (NPD) at the 2012 Insight Show. MMR’s experts will be also available on stand F144 to discuss all aspects of their full service market research offer, including their proprietary sensory and emotion-based techniques. Removing isolation from NPD The presentation “Ensuring alignment in early stage NPD: Holistic approaches to consumer testing”

New research approach for consumer brands puts the customer at the heart of new product development.

‘EROS’ identifies the Rules of Success for a new product, putting customers at the forefront of early stage product development to help shape successful products quickly and ‘right first time’.MMR Research Worldwide (MMR) has developed a new one-day workshop-style research technique which gets switched-on consumers together with a company’s marketing and R&D teams. These stakeholders work closely together through a semi-structured process, reaching a detailed understanding of what a product needs to deliver to appeal strongly to consumers and fit perfectly against a brand’s intended market

New research approach for food and drink brands puts the consumer at the heart of new product development.

‘EROS’ identifies the Rules of Success for a new product, putting customers at the forefront of early stage product development to help shape successful products quickly and ‘right first time’.MMR Research Worldwide (MMR) has developed a new one-day workshop-style research technique which gets switched-on consumers together with a company’s marketing and R&D teams. These stakeholders work closely together through a semi-structured process, reaching a detailed understanding of what a product needs to deliver to appeal strongly to consumers and fit perfectly against a brand’s intended market

MMR Research asks what reality television can do for research at the Worldwide Conference on Qualitative Research

Qualitative research expert to discuss how reality television formats can be used in qualitative research at this year’s conference in Rome.MMR Research Worldwide (MMR) will propose a new approach to ‘gamification’ at the prestigious biennial Worldwide Conference on Qualitative Research (Rome; April 25-27). Qualitative research expert Ian Horritt will lead a poster presentation entitled “Watch and Learn” where attendees will learn the potential benefits of conducting research which imitates the well-understood conventions and formats of popular television programmes. “A good

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