Research Company wins ‘Gold Award’ at CIPR Thames and Chiltern PRide Awards
Chartered Institute of Public Relations (CIPR) awards MMR Research Worldwide a Gold PRide award for best business PR campaign.
Oxfordshire- Research specialist MMR Research Worldwide (MMR) has won a CIPR PRide Award for its work promoting the value of consumer research in the design of product packaging. MMR beat off five finalists in the Thames & Chiltern regional awards to take the Gold award for the best Business & Corporate Communications Campaign.MMR, with the support of its PR agency Propel Technology, devised a multi-channel campaign which involved sharing its expertise through feature articles, blogs and case studies and by speaking at major international packaging events as well as commissioning new, self-funded research into the relationship between packaging format and product taste.
The judging panel commented: “This clear and comprehensive campaign used a variety of complementary tactics to achieve its objectives. A strong point was the absolute focus on excellent positioning of an industry expert in a truly global campaign. The campaign demonstrated excellent business results and return on investment. It is a clearly thought through and well executed campaign.”
David Howlett, strategic planning director at MMR says: “We are delighted to be recognised by the CIPR for our work. This was part of an ongoing effort to promote the importance of big food, drink, household and personal care brands undertaking in depth consumer research when developing their packaging. Packaging is still the poor relative of product and brand when it comes to consumer research, yet it presents such a key opportunity to engage with the consumer from purchase, through consumption, to disposal. We will continue to reach out to brand owners and packaging innovators to help them recognise the part packaging plays.
For more information about MMR Research Worldwide and its services visit www.mmr-research.com
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Notes to Editors
About MMR Research Worldwide
MMR Research Worldwide (MMR) is a leading research partner for food, drink, and household and personal care companies with offices in the UK, USA, Singapore and China. With profound expertise in sensory research, product testing, packaging innovation, NPD and emotion-based research, MMR provides innovative, creative and scientifically-robust research and is a trusted advisor on all product, brand and packaging strategy decisions. MMR’s clients have access to a variety of unique proprietary research assets including Brandphonics® – an approach to identify what influences consumer choice – and in-house sensory facilities. MMR is part of the MMR Group which is a privately-owned research company employing in excess of 130 people. Founded in 1989 by Professor David Thomson, the Group is headquartered in Oxfordshire, UK. www.mmr-research.com.
Shortlisted as Best Agency with a turnover under £20million in Research Magazine’s Research Awards 2012.
About Propel Technology
Propel Technology offers a variety of PR and marketing communications services from its office at Bloxham Mill Business Centre, Banbury, specialising in the automotive, motorsport, energy and research sectors. Founded in 2010, the company employs five people.
About the CIPR
Founded in 1948, the CIPR is the professional body for public relations practitioners in the UK. With 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
About the CIPR Pride Awards 2013
The CIPR PRide Awards is the only UK wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and the English regions. Now in its 10th year the CIPR PRide Awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of industry awards, and past winners continue to reap the benefits of receiving one.
For further information visit: http://www.cipr.co.uk/content/events-awards/pride-awards/results-2013/thames-and-chiltern
For more information, please contact:
Corin Allen
T: 01295 724593
E: corin@propel-technology.com
Corin Allen
T: 01295 724593
E: corin@propel-technology.com
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