MMR Research to develop US business growth
Marketing and advertising strategy expert Suzanne Hernandez has joined MMR to head up its US business after rapid expansion and development of USA team.
MMR Research Worldwide (MMR) has appointed Suzanne Hernandez as US Head of Business, to oversee the development and expansion and to develop strategy for US business growth. Suzanne has over 15 years of experience in market research, having worked both client and agency side, developing expertise in consumer packaged goods, with a strong focus on innovation. She will be based at MMR’s New York office serving the agency’s clients in food, drink, personal and household care.
Suzanne previously worked at Undertone as Vice President of Research and Insights where she was responsible for understanding the driving principles for creating ‘standout brand experiences’ for client brands. Prior to Undertone, she led the insights team for the Interactive Entertainment Division of Microsoft as well as global research agencies such as GFK, Vantis and BASES.
Suzanne Hernandez says, “I’m delighted to have joined MMR Research at such an exciting time in the company’s history. My goal is to arm our clients with the insights and foresight that ultimately inform the most effective strategies for engaging with customers.”
She went on to say, “MMR is world renowned for its innovative approach to research and I’m proud to be a part of the development strategy.”
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About MMR Research Worldwide
MMR Research Worldwide (MMR) is a leading research partner for food, drink, and household and personal care companies with offices in the UK, USA, Singapore and China. With profound expertise in sensory research, product testing, packaging innovation, NPD and emotion-based research, MMR provides innovative, creative and scientifically-robust research and is a trusted advisor on all product, brand and packaging strategy decisions. MMR’s clients have access to a variety of unique proprietary research assets including Brandphonics® – an approach to identify what influences consumer choice – and in-house sensory facilities. MMR is part of the MMR Group which is a privately-owned research company employing approximately 200 people. Founded in 1989 by Professor David Thomson, the Group is headquartered in Oxfordshire, UK. www.mmr-research.com.
Shortlisted as Best Agency with a turnover under £20million in Research Magazine’s Research Awards 2012.
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