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MMR Research to develop US business growth

Marketing and advertising strategy expert Suzanne Hernandez has joined MMR to head up its US business after rapid expansion and development of USA team.MMR Research Worldwide (MMR) has appointed Suzanne Hernandez as US Head of Business, to oversee the development and expansion and to develop strategy for US business growth. Suzanne has over 15 years of experience in market research, having worked both client and agency side, developing expertise in consumer packaged goods, with a strong focus on innovation. She will be based at MMR’s New York office serving the agency’s clients in food,

MMR Research Worldwide’s international team gains eight new hires

Numbers continue to grow at the consumer insight and sensory specialist for the food, drink, personal and household care sectors, MMR Research Worldwide (MMR ), as eight new recruits are welcomed. MMR’s international teams gain new leaders in the form of Mario da Cruz, head of MMR USA based in New York, and Andrew Kuiler, managing director, MMR China, based in Shanghai. Mario and Andrew possess over three decades of industry experience between them. The UK team will be bolstered at all levels from associate director, Tom Coombes, to trainee research

‘Traditional research techniques are blunt tools for measuring consumer reaction’ explains MMR at the ISC, 2013

MMR Research Worldwide (MMR ) – a leading research partner for food, drink and personal and household care brands – will present the benefits of its proprietary brand profiling technique, Brandphonics®, at the 2013 Insights and Strategies Conference. MMR’s experts will be also available on booth 312 to discuss all aspects of their full service market research offer, including their sensory and emotion-based techniques. Investigating the communication of brands MMR’s presentation “Realizing accelerated growth through brand consonance” (9.40 am on 11 June

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