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Propel Technology provides PR and marketing for engineering, energy and science sector companies, specialising in raising awareness of complex technologies and initiatives. We produce and deliver intelligent communications across traditional, digital and social channels to allow companies to focus on what they do best.

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PRESS RELEASE EMBARGOED UNTIL 29/11/14 AT 00:01 ‘Natural’ is vital in UK’s perception of healthy food, says new study

A wide-reaching new study conducted by MMR Research Worldwide (MMR) reveals Britain’s attitude and behaviour towards different food categories and healthiness· Food categories perceived as natural are most closely associated with a strong health profile · Five profiles highlighting the UK’s attitudes and behaviour to health have been identified: healthy, on a mission, hedonist, armchair worrier and apathetic. · Stevia must underline its natural origins The public, at the behest of the food industry, continues to consume in excess of what is required. This is a global issue, with

UK shoppers are losing awareness and understanding of organic

· Only 29 per cent of shoppers can relay what organic means to a friend · Soil Association symbol recall continues to soften · Younger people are more likely to search for Red Tractor and Fairtrade-labelled products these daysAs the organic movement seeks to raise awareness of food produced using environmentally and animal friendly farming methods this September (Organic September: www.soilassociation.org/smallchangesbigdifference), a new survey of food symbols and endorsements found on many products in supermarkets and other retailers reveals a less than healthy situation for organic.

World Cup 2014: The sofa and TV still favourite with footie fans

· Overwhelming majority of football fans say they will watch England’s matches live on television at home · Younger generation more likely to follow games on devices such as smartphones and tablets · Twice as many men than women say they are gripped by World Cup fever as gender stereotypes surrounding football prevailThe nation is set to go football crazy once again and a new study reveals the way most fans will watch matches at the World Cup remains as traditional as England losing on penalties. With the biggest tournament in football about to kick off, 95 per cent of people

MMR Research to develop US business growth

Marketing and advertising strategy expert Suzanne Hernandez has joined MMR to head up its US business after rapid expansion and development of USA team.MMR Research Worldwide (MMR) has appointed Suzanne Hernandez as US Head of Business, to oversee the development and expansion and to develop strategy for US business growth. Suzanne has over 15 years of experience in market research, having worked both client and agency side, developing expertise in consumer packaged goods, with a strong focus on innovation. She will be based at MMR’s New York office serving the agency’s clients in food,

MMR launches packaging impact and optimisation assessment tool via new partnership with ZappiStore

New Impackt Lite™ self-service packaging research offer, delivered via innovative online platform, is designed for tight budgets and short timelines while maintaining MMR’s renowned scientifically robust methodology. MMR Research Worldwide (MMR) is partnering with ZappiStore, the automated online market research platform, for the launch of its new Impackt Lite™ packaging research service. Brandowners, packaging designers and packaging manufacturers can assess the impact of new packaging designs and optimise their new packs prior to launch, by conducting targeted surveys via the

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