Falken boosts UK tyre market support with new appointment
Matthew Smith to lead UK and Ireland operations for Japanese tyre maker
Offenbach, September 11th 2012. Falken is continuing to expand its European operations with the appointment of Matthew Smith to lead its activities in the UK and Ireland. With over 15 years’ experience working in the UK tyre industry, most recently at Kumho where he was sales director, Smith is tasked with building sales of Falken’s fresh tyre range that includes five new launches since the start of the year.
“I am delighted to be joining Falken at this exciting time,” says Smith. “As a strong and established brand, it has the potential to achieve even greater growth here in the UK and Ireland.” Smith is looking forward to working with Falken’s distributors, providing the technical and commercial support to be able to sell its range that stretches from its flagship Azenis FK453 and off-road WildPeak right through the energy efficient ZIEX 914 and to the classic Sincera tyre. One of Smith’s first jobs will be the successful roll out of the recently announced HS449 Eurowinter tyre, offered for the first time in the UK this year.
“As we grow our business in the UK, Matthew’s experience and knowledge of the UK tyre market will provide crucial support to distributors keen to benefit from the consumer demand for efficient and cost effective tyres from brands they can trust,” adds Isamu Ishida, managing director of Falken Tyre Europe.
Smith will start his new role as director from 10th September 2012 and will be contactable on email m.smith@falken-europe.de
About FALKEN Tyres Europe:
The technology and development of Falken High Performance Tyres and their driving characteristics have for many years been derived from motorsport, most recently its participation in the American Le Mans Series and Nürburgring 24 Hours. Tyre technologies developed on track are often transferred to the road, offering improvements in wet and dry grip, efficiency, feeling and control.
Falken is a brand of Sumitomo Rubber Industries Japan, with European headquarters in Frankfurt. In Europe, Falken has aggressively expanded its product range, launching new products in new sectors and niches across Europe. Falken’s current products range from the track-inspired AZENIS series including the latest FK453 flagship through to the efficient and innovative ZE914 and the rugged all-terrain WildPeak A/T and cold weather EUROWINTER HS449.
All FALKEN products fulfil the ISO standards 9001 and 14001. For more information visit www.falken-europe.de or www.facebook.com/falkenmotorsports
Nick Bailey, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. 44 (0)1295 724130 / 44 (0) 7813 956664
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