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New marketing manager strengthens Falken Tyre Europe’s team

Falken Tyre Europe is continuing to increase its infrastructure with a new marketing manager joining its team. Thomas Fatho, who most recently worked at Mitsubishi Deutschland, assumes responsibility for all marketing-related areas in Europe. Fatho’s appointment follows the recent announcement of Markus Bögner as sales and marketing director. Yukio Yoshida remains in charge of the overall operative planning and development activities as corporate planning director. “Falken Tyre Europe already enjoys an extremely credible marketing mix led by its motorsports campaigns,” says Thomas Fatho “

Upgraded Porsche 911 GT3 R and a retained driver line-up confirmed for Falken’s 2013 VLN and Nürburgring 24 Hours campaign

Japanese tyre maker blends proven driver line up, upgraded 997 and new tyres for GT campaignGermany, March 7th 2013. Falken Motorsports is to field its Porsche 997 GT3 R in this year’s VLN and Nürburgring 24 Hours events. A raft of performance upgrades for its Porsche, coupled with an unchanged driver line up of Sebastian Asch, Peter Dumbreck, Wolf Henzler and Martin Ragginger are confirmed, with the clear aim of a top ten finish in the 24 Hour event. Falken Motorsports, headed by experienced team principal Sven Schnabl, has upgraded the Porsche with a new aero package that includes

Falken ZIEX ZE914 Ecorun is Awarded GTÜ “Recommended” Seal of Approval

Falken’s summer tyre recommended by leading German automobile organisationsOffenbach, February 21st 2013. GTÜ (Gesellschaft für Technische Überwachung), Germany’s largest officially recognised inspection organisation and Autoclub Europa (ACE), one of the leading automobile clubs in Germany have conducted extensive summer tyre tests and have recommended the Falken ZIEX ZE914 Ecorun. GTÜ and Autoclub Europa compared 16 summer tyres in the 195/65 R15 size and jointly conducted tests for safety on wet and dry surfaces along with fuel economy. According to the test, the Falken ZIEX ZE914

Falken and the VW Group to extend cooperation: Falken SINCERA SN831A ECORUN tyre now factory fit on the SEAT Mii.

Following the success with the supply of Falken Sincera SN 831A for the VW Up!, the VW Group is now extending its collaboration with Falken Tyre Europe GmbH and specifying the SEAT Mii to be fitted Falken’s 14” tyre.Offenbach, 05.12.2012: “Now we are an approved supplier for two of what must be Europe’s most successful makers of small and medium sized cars. That’s a great success for us and it is proof of our products’ exceptional value for money,” says Markus Bögner, Sales Director at Falken Tyre Europe GmbH. Just like the VW up! the SEAT Mii has a specific derivative of the 165/70R14

Falken Tyre Europe to supply Volkswagen Polo with winter tyres

Specific version of new HS449 winter tyre developed in record time to offer improved safety in cold weather driving.Offenbach, 12.10.2012: Volkswagen has selected Falken to supply a derivative of its new EUROWINTER HS449 winter tyre for the Polo. The OE-approved 185/60R15 85H tyres is the second contract the Japanese tyre manufacturer has secured with Volkswagen this year and follows the agreement to deliver its Sincera tyres to the Up! With a significantly larger engineering team in Europe, thus ensuring closer co-operation with OEM customers such as VW, Falken produced a specific

Falken Drift Team sets official Guinness World Record for fastest drifter at over 111mph and also wins latest British Drift Championship round

Team Falken secures Guinness World Record and victory in British Drift ChampionshipOffenbach, October 1st 2012. Falken Drift Team driver Lars Verbraeken has become a Guinness World Record holder after achieving a new speed record for drifting. Driving his 503ps BMW E30 on Falken tyres, the Dutchman set the new record, achieving a speed of 111.59mph whilst keeping the car at a 45° angle for a distance of over 50 metres. “I am delighted to hold the record as fastest drifter,” said Lars Verbraeken. “Falken’s high performance tyres helped me achieve total control of my BMW on track.”

Falken boosts UK tyre market support with new appointment

Matthew Smith to lead UK and Ireland operations for Japanese tyre makerOffenbach, September 11th 2012. Falken is continuing to expand its European operations with the appointment of Matthew Smith to lead its activities in the UK and Ireland. With over 15 years’ experience working in the UK tyre industry, most recently at Kumho where he was sales director, Smith is tasked with building sales of Falken’s fresh tyre range that includes five new launches since the start of the year. “I am delighted to be joining Falken at this exciting time,” says Smith. “As a strong and established brand,

Innovative tread pattern and compound deliver improved control and grip for new Falken Eurowinter HS449 winter tyre

UK deliveries from September in time for start of cold weatherOffenbach, August 20th 2012. A comprehensive set of ten product improvements has led to the creation of Falken’s new Eurowinter HS449 winter tyre. The HS449, its name signifying the ten developments over the previous HS439, incorporates tread, compound and construction changes to improve wet braking, stability and noise. Following a rigorous testing programme in Hokkaido, Japan’s northernmost island, the tyre will be available in the UK market from September. Cold weather tyre compounds typically contain silica helping the

REIFEN 2012, Essen - Falken presents latest product range at world's leading tyre trade show

Two weeks after Falken's participation in the 24 hour race at the Nürburgring, it will present both its latest tyre range at REIFEN 2012 in Essen (5th -8th June) that now includes car, SUV and truck tyres as well as updates of its OEM activity.Visitors to Falken's stand at the REIFEN 2012 exhibition will get a chance to not only see the firm's product range including the new tyres released in Europe but also gain an insight into both its aftermarket and OEM activity. "In 2012 we are presenting a proven and comprehensive range of tyres, with products including the latest AZENIS FK453 and

Falken’s launches new flagship AZENIS FK453 high performance tyre

All new FK453 delivers improved grip and lower noise levels as well as a ‘Y’ speed rating optionOffenbach, May 21st 2012: Falken has announced that its strongest and quietest ultra high performance tyre, the Azenis FK453 is to go on sale in the UK. For the first time, it will offer a Y speed rating (for 186mph or 300km/h) version. A replacement for the Japanese firm’s FK452, revered by many car enthusiasts for its blend of performance and affordability, the Azenis FK453 will be available in a total of 62 sizes, including a 20” version, to fit sports and performance cars such as the VW Golf

Falken Tyre Europe appoints Yukio Yoshida as new corporate planning director

New corporate and finance appointments at Japanese tyre maker’s European headquartersOffenbach, January 12th, 2012: Japanese tyre maker Falken has selected Yukio Yoshida to replace Satoru Ushida as corporate planning director at its European headquarters. Yoshida, 44, began his career at the parent Sumitomo Group in 1990 and has held several key positions at Falken Tire and Sumitomo Rubber Industries (SRI) in Japan since then. Most recently, Yoshida was sales manager for the Asian region including China and Oceania. Ushida is returning to Japan, continuing to work for SRI. "I look

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