MMR launches packaging impact and optimisation assessment tool via new partnership with ZappiStore
New Impackt Lite™ self-service packaging research offer, delivered via innovative online platform, is designed for tight budgets and short timelines while maintaining MMR’s renowned scientifically robust methodology. MMR Research Worldwide (MMR) is partnering with ZappiStore, the automated online market research platform, for the launch of its new Impackt Lite™ packaging research service. Brandowners, packaging designers and packaging manufacturers can assess the impact of new packaging designs and optimise their new packs prior to launch, by conducting targeted surveys via the