MERCHANT GOURMET GIVES TOMATOES FRESH SEALED APPEAL

Merchant Gourmet has repackaged its Original Sun Dried Tomatoes to further its appeal with the cook from scratch crowd. The brand’s top selling tomato product will now be sold in re-sealable pouches which are expected to hit supermarket shelves from April 2010. The new packaging will improve the product’s quality and appearance, both in the pack and on the shelves. It will also encourage consumers to use the tomatoes as an everyday ingredient, to flavour a wide range of meals rather than just one recipe. This is the latest in a number of Merchant Gourmet products to be transferred to the