Nelly has entered into Nordic partnership with Campadre and has simultaneously entered into agreement to sell

Qliro Group´s business area Nelly has decided to operate shopping club sales in the Nordic countries through a cooperation with Campadre Scandinavia AB. In addition, Campadre becomes a partner to Qliro Financial Services regarding payment solutions in the Nordics. As part of the agreement, the assets in the shopping club will be divested to Campadre for an initial upfront consideration of about SEK 10 million plus an additional conditional deferred consideration of up to SEK 4.2 million.

“Through this partnership we can offer a Nordic shopping club channel to our e-commerce businesses. Follow the divestment of, our business area Fashion can fully focus on and NLY MAN. In addition, we welcome Campadre to Qliro Financial Services for payments,” says Marcus Lindqvist, President and CEO of Qliro Group. is a shopping club that was launched across the Nordic region in 2011. Its members can every day enjoy new e-commerce offers of selected brand products and services such as fashion apparel, sporting goods, furnishings and beauty products.

Campadre is expected to take over the assets in during the summer. For Qliro Group, the transaction is expected to generate a positive initial earnings impact of about SEK 5 to 7 million. Apart from the direct impact of the transaction, the divestment of is expected to have limited financial impact on Qliro Group.

Campadre is the Nordic region's first and largest shopping club online with 1.5 million members. Campadre sells unique offers from exclusive brands in fashion, home and interior design and other lifestyle products - but only to its members. The company was a pioneer in the Nordic market when it was founded in 2009 by Pelle Törnberg, Mikael Solberg and Torsten Jansson.

For further information, please visit, or contact:
Marcus Lindqvist, Chief Executive Officer
Tel: +46 10 703 20 00

Niclas Lilja, Deputy Head of Communications
Tel: +46 736 511 363


About Qliro Group
Qliro Group is a leading e-commerce group in the Nordic region. Since the start in 1999, the Group has expanded and broadened its product portfolio and is now a leading e‐commerce player in consumer goods and lifestyle products through, Lekmer, Nelly (,, and Gymgrossisten (, and Fitness Market Nordic). The group also comprises the payment and consumer financing solution Qliro. In 2016, the group generated 4.5 billion SEK in revenue. Qliro Group’s shares are listed on Nasdaq Stockholm’s Mid-cap list under short name “QLRO”.


About Us

Qliro Group is a leading Nordic e-commerce group in consumer goods, lifestyle products and related financial services. Qliro Group operates the leading Nordic marketplace CDON.COM, the online fashion brand and Qliro Financial Services that offers financial services to merchants and consumers. Qliro Group’s shares are listed on the Nasdaq Stockholm MidCap segment under the ticker symbol QLRO.


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