Radius Global Market Research Opens New U.S. Offices To Support Automotive, Financial Services and Rx-Pharma Sectors
Industry veterans tapped to lead business in each location.
New York, NY (February 11, 2013) — Leading global marketing research firm Radius Global Market Research (Radius GMR) announced it has opened offices in Detroit, Chicago and Princeton, NJ, in order to support the unique market research needs of the Automotive, Rx-Pharma, and Financial Services industries. The firm has also appointed three executives to lead business out of these new locations.
“Radius Global Market Research has built a reputation for quickly getting to the heart of marketers’ business issues and then developing innovative solutions to deliver actionable insights,” says Chip Lister, managing director of Radius GMR. “This industry-focused approach to our operations will allow us to be even more proactive and targeted in the way we work with our clients.”
Radius GMR’s team in Detroit will focus on building research programs that help solve marketing issues facing the Automotive industry. Jeff Zboril joins Radius GMR as vice president and will lead the firm’s efforts in Detroit. Zboril comes to Radius after running his own consultancy that worked on research design and implementation for various marketing research suppliers and OEMs. Prior to that he served as the global account group manager on the GM business for Synovate.
Efforts in Radius GMR’s new Chicago office will focus on developing custom market research solutions that meet the needs of the Rx-Pharma sector. Kathleen Relias will serve as vice president and direct all office activities. Relias joined Radius in 2012 after holding marketing positions at CNA and Culligan International. Since 2001, she has held senior roles at market research agencies, working predominantly in Healthcare and Consumer markets.
Radius GMR’s office in Princeton, NJ, will offer market research programs designed specifically to meet the needs of the firm’s Financial Services clients. Glenn Staada will serve as vice president and will be responsible for office activities. Staada joined the firm in 2012 and has been responsible for building a roster of Financial Services clients. Prior to joining Radius GMR, he ran the Commercial Banking Momentum Monitor book of business for TNS.
“Today’s complex market challenges require a targeted and experienced approach,” adds Lister. “Our industry-focused teams are perfectly positioned to partner with our clients to help them to drive new revenue and profits.”
About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. The firm is No. 31 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe.
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