New Research Shows How Consumers Use and Value Online and Social Media During Purchases
Radius Global Marketing Research’s study holds valuable implications for marketersNew York, NY (March 7, 2013) – Marketers continue to grapple with how to optimize the role of online and social media in their media mix. A new study from leading market research firm Radius Global Market Research (Radius GMR) sheds light on the matter by asking consumers about how they use online and social media as they consider purchases within a number of key product categories. “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight