Finland Chamber of Commerce: Elovena® is Brand of the Year 2024
Online news 23 April 2024
Finland Chamber of Commerce has selected Raisio’s Elovena® brand as the winner of the Brand of the Year 2024 competition. The jury’s reasons for the choice included the successful renewal of the Elovena® brand and the development of the product range in line with today’s trends. The benefits of the brand have been successfully integrated into the business and its development.
“We are delighted to receive the Brand of the Year award. A heartfelt thank you goes to everyone working on the Elovena® brand and our products, from our Finnish contract farmers and their oat fields to shop employees — not to forget every single person who enjoys Elovena® products in their daily life. Together, we all write the Elovena® story, which is much bigger than the brand — it is a story of authenticity, purity, Finnishness and simple moments of everyday life,” says Brand Manager Meri Mattila.
The story of the Elovena® brand began in 1925 with oatmeal. Today, almost a century later, oatmeal is still a staple of our diets. But there is much more to Elovena® today: we are approaching our centenary with a range of almost 100 products.
‘Life should not be all about performing perfectly, and eating should not cause additional stress by being too complicated or difficult. We want to make healthy and sustainable eating easy and bring a little cheer to people’s everyday lives with tasty and convenient products that they can enjoy with a clear conscience. In our daily life Elovena® moments remind us, that happiness arises from simple moments.’
A century of delicious oat products
The Elovena® brand will be one hundred years old in 2025. The essence of the best-known oat brand in Finland has remained unchanged throughout the decades: delicious products made from Finnish oats and pure Finnish nature. The brand’s roots stretch back to 1925, and the Raisio Group acquired it in the 1990s. The brand and its product range have evolved, and with the growing popularity of healthy plant-based food, the brand has become more relevant than ever by expanding its range with oat-based alternatives to dairy products. Times change, but the great taste of Elovena® endures!
To read Finland Chamber of Commerce’s news on the Brand of the Year selection, click here (news in Finnish): https://kauppakamari.fi/tiedote/elovena-voitti-vuoden-brandi-2024-palkinnon/
Prize was received by Meri Mattila and Mervi Nieminen.
Photo: Kimmo Penttinen
Enquiries:
Meri Mattila, Brand Manager, Elovena®, tel. +358 40 705 0581, meri.mattila@raisio.com
RAISIO PLC
At Raisio, we make food from the heart, with the aim of bringing health to ourselves and the Earth. We keep creating better plant-based and heart-healthy products so that eating healthily and within the Earth’s ecological capacity can be a pleasure. Our strong brands, such as Benecol®, Härkis® and Elovena®, turn our ambitions into reality. Through our responsibility work, we make the hard choices for consumers, so that they can choose Raisio products with confidence. We have around 350 healthy food colleagues in seven countries and export to more than 40 markets around the world. Raisio's shares are listed on Nasdaq Helsinki Ltd. In 2023, the Group’s comparable net sales for continuing operations were EUR 219.5 million and the comparable EBIT was EUR 22.7 million. www.raisio.com
