Rational’s SelfCookingCenter® whitefficiency® offers easy pie-making for butchers
Butchers can be bakers and deli-counter makers
To make sure they keep their cut of the action, butchers are finding they need to diversify beyond selling simply fresh meat. One option is to introduce a deli-counter style operation to expand their customer base in this increasingly competitive market sector. Cooked meats, pies, pasties and sausage rolls are all popular options that can be made with ingredients from fresh meat already held in stock.
Often butchers are nervous about branching out into new territory, especially if it requires cooking and baking skills, but that was before Rational’s new SelfCookingCenter whitefficiency. This easy-to-use, but state-of-the-art combi oven cooks fully automatically, and perfectly, at the touch of a button, precisely regulating the humidity, temperature and airflow so nothing is spoilt or wasted.
It’s ideal for the overnight roasting of meat joints that can be carved up for cold cuts on the deli counter in the morning, and it takes all the guesswork out of baking the perfect pie. There’s no need to worry about getting the cooking time right or cooking mixed loads. All butchers have to do is load up the SelfCookingCenter whitefficiency and let the intelligent technology take over. Everything is cooked thoroughly, consistently and evenly – time after time.
When roasting, there’s less shrinkage than with traditional ovens because everything is cooked in the ideal climate. This means butchers can get up to 10% more from their raw meats. The Rational is also extremely energy efficient cutting those ever rising fuel bills.
What’s more the butchers don’t even need to spend time cleaning their Rational after cooking messy roast meats. The CareControl® feature determines when the unit needs cleaning. All the butcher has to do is pop in the special care tabs press start and CareControl fully automatically, does the rest as the butcher takes a much deserved break. Within an hour or so the oven will be sparkling and hygienically clean ready for the next batch of roasting or baking.
For information and brochures, or to arrange to come to a free SelfCookingCenter® whitefficiency® ‘Rational CookingLive’ seminar, contact your dealer, freephone Rational UK on 0800 389 2944 or see www.rational-UK.com. Visit the iPhone store for the Rational SCC Expert App.
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Butchers whitefficiency – Jun-12
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