How to Make White Papers Work For You
White papers don’t have to be dull, according to Patrick Rea of The Press Unit. Written and used effectively, they can be great tools in highlighting your expertise and unique selling proposition – to develop new prospects as part of your public relations, social media and e-marketing programmes..So what is a White Paper? A guide to your products or services – but more than that, it should be an authoritative report that helps the reader solve a problem. It should educate readers and help people make decisions. The content of a WP should be dictated by the information your client needs