How Clients Buy: ‘Understanding Buyer Behaviour’ - Free White Paper
Buyers have changed and many sellers are frozen in fear and confusion, waiting for markets to return to the more benign conditions of earlier times. According to a new White Paper, the companies that struggle and are most likely to fail now are those that don’t fully understand the new market reality and particulalrly its impact on how buyers now make purchasing decisions.It is more important than ever before to know exactly how and why prospective clients and customers in a selected category arrive at the decision to buy; their criteria and the written and unconscious processes they follow,