Readly collaborates with Disney to offer subscribers a world of fantasy with Disney magazines
Readly, the European leader in digital magazine and newspaper subscriptions, is working together with Disney to bring over 80 Disney magazines to Readly subscribers. The addition of the Disney portfolio strengthens Readly’s children's category and its position as the leading digital reading app for all the family.
The Disney magazine portfolio includes much-loved character comics such as Disney’s Frozen, Mickey Mouse, Donald Duck, High School Musical, Star WarsTM and MARVEL. The titles will be rolled out on Readly’s platform during a phased launch and available to all the family as part of the unlimited reading subscription.
Research from The National Literacy Trust shows that one in four (26%) children read magazines and comics digitally.1 Reading digitally is increasing with the availability of technology at home and in schools and it being a key part of UK homeschool and family entertainment over recent years.2 It is therefore a pertinent time for Readly to expand its offering of titles for children.
– We are delighted to welcome these much-loved titles to our platform and boost the joy of reading with Disney. Digital reading amongst children is increasing and research shows that it is beneficial for children to read various forms of quality content such as comics and magazines to inspire a passion and drive engagement. Young people who are engaged in digital reading are more likely to want to read so it is the perfect time to offer these popular magazines to all the family alongside the broad portfolio of titles on our platform, says Ranj Begley, UK MD and Chief Content Officer at Readly.
Research shows that having opportunities to read digitally could be particularly effective for children with low levels of reading engagement, such as reluctant readers. For these children, reading enjoyment increased not only in relation to reading on screen, but also reading in print, indicating that reading digitally had the potential to provide a route into general reading and literacy.3
Readly currently offers 6300 magazines and newspapers on its app. Readly’s content portfolio has seen a significant boost in recent months with the addition of UK regional newspapers and leading US magazines. Furthermore, Readly’s product development continues with the launch of podcasts onto the platform.
For more information visit www.readly.com
ENDS
For more details contact: kate.tegelaars@readly.com or 07879 818 711
References:
1, 3 Children, Young People and digital report, National Literacy Trust, April 2019, see link: https://literacytrust.org.uk/research-services/research-reports/children-young-people-and-digital-reading/ and https://literacytrust.org.uk/news/digital-reading-axe-the-reading-tax/
2How many children have their own tech, YouGov, see link: https://yougov.co.uk/topics/lifestyle/articles-reports/2020/03/13/what-age-do-kids-get-phones-tablet-laptops-
About Readly
Readly is the European category leader for digital magazines. The company offers a digital subscription service that lets customers have unlimited access to 7,500 magazines and newspapers including the catalogue of ePresse. Readly has subscribers in more than 50 countries and content available in 17 different languages. In collaboration with 1200 publishers worldwide, Readly is digitising the magazine and newspaper industry. In 2021, revenues amounted to SEK 466 million. Since September 2020, the Readly share is listed on Nasdaq Stockholm Midcap. For more information, please visit https://corporate.readly.com
