READLY TO CHANGE THE GAME IN UK DIGITAL MAGAZINE PUBLISHING
London, February 13th 2014: Dubbed as “The New Way to Read”, Readly announces its official entry into the UK today with backing from the publishing industry. The digital app, offering an “all-you-can-read” magazine service, will give consumers unlimited access to as many magazines as they want from a wide range of global publishers for a low subscription of just £9.99 per month.
Having launched successfully in 2012 in its home market of Sweden and in the USA last year Readly will roll out to UK consumers in March and globally through the rest of the year.
With a deep understanding of the publishing and software industries, Readly has been designed to complement publishers’ existing digital channels while bringing unique, new benefits to the marketplace. Readly streamlines the digital publishing process by utilising the same files that are already prepared for print versions of magazines allowing publishers to expand their consumer outreach with no additional infrastructure. Moreover, evidence from Sweden indicates there is only a 2% overlap between Readly and publishers’ own customer data suggesting a vast opportunity for new customer acquisition.
Innovative analytics (exclusive to Readly) will also provide publishers with invaluable data that can unlock new business and revenue enhancement opportunities. Its cloud-based back office system supports publishers’ business needs by providing a seamless system to update their publications around the clock.
Ranj Begley, Readly UK’s MD said, “Readly offers an additional revenue stream, general profile-raising and really granular consumer insight. It is a win-win model for everyone. The publishers we have spoken to so far have been really excited by the service.”
Figures from the PPA, the UK magazine industry’s trade association, suggest that digital magazine sales still account for fewer than 2% of total paid-for copy sales even though the penetration of tablets and smartphones has exploded. Consumer subscription models have already proven to work in the music and film industries and the PPA believes Readly could bring digital magazines to a much larger audience.
“Readly will offer UK consumers a new proposition for magazines; one which we believe will add real scale and presence to what publishers are already doing themselves individually”, said Barry McIlheney, CEO of the PPA. “We are delighted that Readly has come to the UK and we welcome them as our key digital partner for the year ahead.”
To find out more about Readly UK, visit uk.readly.com
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