Channel 4 TV ads accelerate Readly’s growth

Readly, the digital magazine newsstand, has more than tripled its subscriber base over the last year (+210% year-on-year), boosted by a TV campaign on Channel 4. As a result, last year Readly delivered a total of 7m digital issues of UK magazines which were read by its paying customers. Readly went live with TV advertising at the end of June 2016. The move was the product of an airtime-for-equity arrangement with the Channel 4 Commercial Growth Fund. In return for a minority equity stake in the all-you-can-read digital edition supplier, the broadcaster delivered a complete television