Breakthrough for Magic-as-a-Service in North America and general strengthening of cash flows

Report this content

Realfiction Holding AB (“Realfiction”) announces that the company has received four individual Magic-as-a-Service (MaaS) orders in North America covering Mixed Reality solutions for four premium events in New York, Miami, Las Vegas and Toronto. With these orders, Realfiction and MaaS are gaining significant momentum in North America.

With its MaaS concept, Realfiction is offering a full-service Mixed Reality solution including everything from rental and installation of the hardware to original 3D content with periodic over-the-air updates for a fixed monthly fee. It has already gained substantial traction in the Nordic retail market, and there is also a growing demand from international clients that want to use the concept for exhibitions and other events.

The USA is by far the world’s largest market for events and Realfiction is now ramping up its presence in North America including the transfer of equipment, already on stock, to a regional, US-based inventory to facilitate much faster delivery times. The four separate events featuring Realfiction’s eye-catching Mixed Reality displays are expected to pave the way to the broader event and expo market, as well as for more Mixed Reality media channels with leading international retailers and brands.

With this, the new MaaS business model gains further momentum with increasing positive impact on the business. Not only does MaaS drive up the general margin, as shown in last weeks Q3 report, it also strengthens the cash flow generation and significantly reduces the amount of sales required to reach cash flow breakeven, due to the fact that the service model is based on use and re-use of equipment that has already been purchased in the previous quarters. 

“We consider these orders a significant international breakthrough for our MaaS concept, and specifically on the event and expo market in the USA. We are not able to name any clients today, but we will disclose them in separate press releases during the following weeks as each of the events go live. I am very proud of our hard-working sales team that has been able to quickly and successfully establish our MaaS concept in the USA,” says Realfiction’s CEO Clas Dyrholm.

The four MaaS orders for upcoming events and expos are valued at approximately 588.000 SEK.

For more information about Realfiction Holding AB, please contact: 

Clas Dyrholm, founder and CEO 

Telephone: +45 25 22 32 81 


Certified Adviser  

Sedermera Fondkommission is the company's Certified Adviser. 

This information is information that Realfiction Holding AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on December 4th, 2018.  

About Realfiction Holding AB

Founded in Denmark in 2008, Realfiction is a leading innovator and provider of mixed-reality solutions and services, a market estimated to reach USD 80 billion by 2025. Realfiction continues to invent technologies within Mixed Reality, with an intention to disrupt the industry by pursuing the vision of converting science fiction into real fiction. Realfiction Holding AB’s share is publicly traded on Nasdaq Stockholm First North under the symbol “REALFI”. The share’s ISIN code is SE0009920994. 




Documents & Links