Realfiction has not reached an agreement with Bilka to continue it’s MaaS retail solution in Bilka stores in 2020.
Realfiction Holding AB (“Realfiction”) has been creating unique Mixed Reality campaigns for consumer products in Bilka stores since November 2018 and has been negotiating terms to continue the initiative within Bilka in 2020. But since a balanced agreement could not be reached, it has been decided to end the cooperation from January 1st 2020.
Since November 2018, Bilka and Realfiction have worked together to provide new and existing suppliers to the Bilka hypermarkets access to book unique campaigns to promote specific products through the world’s first Mixed Reality media channel. Large FMCG brands including Ab Inbev, Orkla, Mondelez, Cloetta and Beiersdorf have tried the solution and reported great results, and recently the solution has also been introduced in several ICA stores in Sweden. Several of these large FMCG brands are expressing a clear interest in committing to several campaigns each in 2020 as a more integrated part of their marketing spend, and Realfiction will now pursue opportunities in other store chains in Denmark. Salling Group, the owner of Bilka and several other large retail store chains, are also willing to introduce Realfiction to other of their store chains.
“Working with Bilka has given Realfiction valuable learnings and excellent case studies and stories that we now use when promoting campaigns and partnerships where our growth plans take us. The brands that have used the media channel in Bilka have in general been pleased with the campaigns and in-store experiences that connect brands and consumers in a very unique way”, says Clas Dyrholm, CEO of Realfiction and continues: “We are currently working on expanding into new markets as described in our investment memorandum from May 2019, and I look forward to informing more in due time”.
For more information about Realfiction Holding AB, please contact:
Clas Dyrholm, founder and CEO
Telephone: +45 25 22 32 81
Email: clas@realfiction.com
Certified Adviser
Mangold Fondkommission AB is the company's Certified Adviser and can be contacted via ca@mangold.se or +46 8 503 015 50.
This information is information that Realfiction Holding AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 17.15CEST on 27October 2019.
About Realfiction Holding AB
Founded in Denmark in 2008, Realfiction is a leading innovator and provider of Mixed Reality solutions and services, a market estimated to reach USD 80 billion by 2025. Realfiction continues to invent technologies within Mixed Reality, with an intention to disrupt the industry by pursuing the vision of converting science fiction into real fiction. Realfiction Holding AB’s share is publicly traded on Nasdaq Stockholm First North under the symbol “REALFI”. The share’s ISIN code is SE0009920994.
