Realfiction kickstarts 2019 with several significant Mixed Reality orders, including three Magic-as-a-Service retail campaigns
Realfiction Holding AB (“Realfiction”) announces that the company has received several significant orders for its Mixed Reality solutions in the beginning of 2019. They include three Magic-as-a-Service (MaaS) retail campaigns in Denmark, three rental orders including usage at CES 2019 and two hardware orders covering the sale of a total of 39 smaller Dreamoc displays.
The three MaaS retail campaigns presented below are the first to utilize Realfiction’s the Mixed Reality media channel in Denmark’s #1 hypermarket chain Bilka. The media channel that will go live on February 1st, enables Realfiction to offer brands a unique way to stand out in 18 Bilka hypermarkets with exposure to 6-7 million customers each month. The company is currently approaching brands and retail chains on an international level, to facilitate a global roll-out of the scalable media channel platform.
Three MaaS retail campaigns
The first two MaaS orders cover retail campaigns lasting for eight weeks from the beginning of February, and will promote selected FMCG products in Bilka. The third MaaS order will run for four weeks starting in the middle of February. The total order value for the three MaaS orders is approximately SEK 530.000.
Three MaaS rental orders
In January, Realfiction rented out one DeepFrame system and one Dreamoc XL3 display to be used during the high-profile consumer electronics event CES 2019 in Las Vegas, USA. The DeepFrame system was used by major electronics brand Panasonic, and the XL3 display was used by D3O, a global manufacturer of shock-absorbing solutions. Additionally, a DeepFrame system was rented out to the creative agency We Are Kaleida in Canada. The total order value for these three rental orders is approximately SEK 400.000.
Two significant hardware sales orders
Realfiction has recently received two additional significant orders covering the sale of 18 Dreamoc POP3 displays to a high-end manufacturer of gardening products, and 21 Dreamoc HD3 displays to Aestheia Imaging, a company focusing on marketing in the health care sector. The total order value for these two orders is approximately SEK 650.000.
“We have a very strong momentum at the moment, and each of these orders will attract more attention to our leading Mixed Reality solutions. In the MaaS space we really value our collaboration with Bilka that has enabled the kickstart of our powerful Mixed Reality media channel platform in Denmark. We are currently approaching international retail chains and brands to open the doors and allow for a global reach of our scalable media channel platform, and we look forward to sharing more information in the nearest future,” says Realfiction’s CEO Clas Dyrholm.
For more information about Realfiction Holding AB, please contact:
Clas Dyrholm, founder and CEO
Telephone: +45 25 22 32 81
Email: clas@realfiction.com
Certified Adviser
Sedermera Fondkommission is the company's Certified Adviser and can be contacted via ca@sedermera.se or +46 40 615 14 10.
This information is information that Realfiction Holding AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on January 23rd, 2019.
About Realfiction Holding AB
Founded in Denmark in 2008, Realfiction is a leading innovator and provider of mixed-reality solutions and services, a market estimated to reach USD 80 billion by 2025. Realfiction continues to invent technologies within Mixed Reality, with an intention to disrupt the industry by pursuing the vision of converting science fiction into real fiction. Realfiction Holding AB’s share is publicly traded on Nasdaq Stockholm First North under the symbol “REALFI”. The share’s ISIN code is SE0009920994.
