Food and beverage marketers must embrace social media strategies says new report
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report.
The report “Apps and social media strategies in healthy foods and beverages” states that with their low-price compared with conventional advertising, and their capability of two-way conversations with consumers, social media are prospective gamechangers, and already PepsiCo's Americas Beverages division is employing only brand managers with digital skills.
Food and beverage companies know they have to embrace this new technology. However there are still more questions than answers about how best to utilise social media.
This in depth 47-page report outlines the practical ways to make social media work, based on real life examples. It provides practical insights and examples for any company, large or small, wanting to understand and better-manage the risks and opportunities that social media and apps offer.
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