Food and beverage marketers must embrace social media strategies says new report

Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report.The report “Apps and social media strategies in healthy foods and beverages”  states that with their low-price compared with conventional advertising, and their capability of two-way conversations with consumers, social media are prospective gamechangers, and already PepsiCo's Americas Beverages division is employing only brand managers with digital skills. Food