Pharmaceutical companies can improve brand image through social media says new report
Reportbuyer.com has recently added "Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media", to its catalogue. This report provides insights into the up-and-coming trends ofDTCadvertising in theUSand of awareness campaigns inEurope.
According to the report social media is another risky yet rewarding method of promotion that pharmaceutical companies are beginning to explore. Through social media, consumers expect to be able to have a public conversation with the representatives of a brand; consumers will always expect their questions to be answered and will not hesitate to discuss adverse effects and any other problems that they consider to be the fault of a brand. However, through social media, pharmaceutical companies have an opportunity to improve their brand image through their responses to these enquires. Another huge advantage of social media is the sharing between friends and peer groups that it enables. A recommendation from a friend is trusted by 90% of people and 70% trust consumer opinions posted online, so campaigns that are spread between friends by word of mouth can be more effective than traditional methods of widely broadcast DTC.
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