Pharmaceutical companies can improve brand image through social media says new report
Reportbuyer.com has recently added "Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media" , to its catalogue. This report provides insights into the up-and-coming trends ofDTCadvertising in theUSand of awareness campaigns inEurope. According to the report social media is another risky yet rewarding method of promotion that pharmaceutical companies are beginning to explore. Through