Video and Mobile Advertising Networks to Reach Media Spend Parity by 2014

According to the report ‘Video and Mobile Ad Networks, Platforms 2012 – 2014: Path to Media Spend Parity’ video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in combined 2012 multi-format media spend, according to an interdisciplinary sector report produced.

The report, presents a systematic, data-driven valuation of each sector’s performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platform solutions.

Collectively, these diverse monetisation solutions are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5% (2007 – 2014), while global mobile peers are running at a 138.4% CAGR (2009 – 2014).

The 240 page report states that the mobile ad network clearing and serving platforms are expected to reach media spend parity with internet video equivalents by year-end 2014.

View the report: ‘Video and Mobile Ad Networks, Platforms 2012 – 2014: Path to Media Spend Parity’ 

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