Video and Mobile Advertising Networks to Reach Media Spend Parity by 2014
According to the report ‘Video and Mobile Ad Networks, Platforms 2012 – 2014: Path to Media Spend Parity’ video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in combined 2012 multi-format media spend, according to an interdisciplinary sector report produced. The report, presents a systematic, data-driven valuation of each sector’s performance, based on multi-