Global pharmaceutical industry supplier budgets to rise by 6% to 2013
"Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry" is a new report analysing Pharmaceutical industry supplier media spend, marketing and sales strategies and business practices to 2013. According to the report, 56% of respondents throughout the pharmaceutical industry are ‘more optimistic’ about revenue growth for their company over the next 12 months compared to the