Richard Childress Racing Renews Partnership with Roland DGA
Richard Childress Racing (RCR), one of NASCAR’s premier race teams, has renewed its partnership with digital printing leader Roland DGA for another five years. RCR and Roland DGA have enjoyed a mutually beneficial business relationship since 2010, and with this contract renewal, the successful collaboration will continue through 2019.
RCR relies exclusively on technologically advanced Roland wide-format printers and printer/cutters to produce wraps and graphics for the organization’s race cars, which are sponsored by major companies such as Caterpillar, Dow, Cheerios (General Mills), Menards, Bass Pro Shops and Quicken Loans. For the 75 NASCAR races in which RCR will compete during 2015, the team expects to produce and install approximately 325 full vehicle wraps, using more than 99,000 square feet of media in the process. In addition to wrapping the team’s race cars, RCR creates wraps and graphics for transport vehicles, trailers and pit support equipment.
In addition to the racing organization, Richard Childress owns and operates a commercial winery, Childress Vineyards, and Roland printers are also used to print custom labels for that operation. The design and printing for the vehicle wraps and winery labels all takes place at a dedicated graphics facility on RCR’s expansive campus in Welcome, North Carolina.
RCR and Roland DGA also partner on a variety of co-promotional projects, contests and events to maximize awareness and interest in their respective offerings. Childress, one of the legendary owners in NASCAR, delivered the keynote speech at Roland DGA’s recent inkjet user conference, imagiNATION™ 2014, in Las Vegas.
“We greatly value the strong marketing partnership we’ve developed with Roland DGA, and we look forward to building upon that relationship through the coming years,” Childress said. “With our partners investing significant amounts to generate exposure for their brands through the graphics on our high-profile race cars, it’s imperative that our prints come out just right. We can count on our Roland inkjets to reliably produce vibrant, eye-catching wraps that promote our partners’ brands and attract the attention of NASCAR’s massive audience.”
Roland DGA’s president, Rick Scrimger, is also excited about the partnership renewal. “With more than 200 wins and 15 championships under its belt, RCR is synonymous with the history and success of NASCAR,” Scrimger noted. “An important part of that overall success depends upon keeping their partners happy, and we’re honored to supply the equipment that plays such a crucial role in helping RCR maintain those important relationships.”
About Roland DGA Corp.
Roland DGA Corporation serves North and South America as the marketing, sales and distribution arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, packaging and vehicle graphics markets; engravers for awards, personalization and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for rapid prototyping, part manufacturing and the medical and dental CAD/CAM industries. Roland DGA is ISO 9001:2008 certified, and Roland DG is ISO 9001:2008 and 14001:2004 certified.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2015 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/Wix Filters Chevrolet). Its XFINITY Series program includes Brian Scott (No. 2 Shore Lodge Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager/Red Kap Chevrolet), Brendan Gaughan (No. 62 South Point Hotel and Casino Chevrolet) and a multi-driver lineup with the No. 33 Rheem/Menards Chevrolet team.