Richard Childress Racing Set to Kick Off 2015 NASCAR Season with High Confidence and New Roland-Printed Vehicle Wraps

Richard Childress Racing (RCR) is kicking off the 2015 NASCAR season on Feb. 14 in the Sprint Unlimited at Daytona International Speedway with new race car wraps and a high level of confidence. The team nearly pulled off a spectacular championship in the 2014 season, with star driver Ryan Newman finishing 2nd by less than one second in the season finale at Homestead-Miami Speedway. RCR hopes to build on that momentum and tally some big wins in 2015. Although the team’s hot new wraps aren’t likely to create wins on the track; the bold, vibrant graphics are sure to capture the attention of fans worldwide and please RCR’s corporate sponsors.

While team sponsors remain the same, the RCR graphics crew has been hard at work designing, printing and installing newly-designed wraps for the fleet of race cars, including those driven by stars Newman (No. 31 Caterpillar/Quicken Loans/Wix Filters Chevrolet), Paul Menard (No. 27 Menards Chevrolet) and Richard Childress’s grandson, Austin Dillon (No. 3 Dow/Cheerios Chevrolet). This year, another one of Richard Childress’s grandsons, Ty Dillon, will be making his first Sprint Cup Series start at the Daytona 500 driving the Cheerios No. 3 car.

“When it comes to new wrap concepts, we may need to create up to 20 different variations of a single design for a sponsor to choose from,” said Nick Woodward, RCR’s graphics manager. “Regardless of whether a design is new or not, we print and install a new wrap for every one of our race cars prior to each race. During the course of an average season, we’ll complete approximately 325 full vehicle wraps, using more than 99,000 square feet of media to produce the prints.”

According to Woodward, his crew focuses primarily on design work from August through late fall, while the demanding wrap production and installation requirements keep the graphics technicians equally busy throughout the racing season. RCR relies on a total of eight Roland wide-format digital inkjets, including a state-of-the-art SOLJET Pro 4 XR-640 printer/cutter and Pro 4 XF-640 printer, to produce the detailed, eye-catching wraps needed for each car. In addition to wrapping its race cars, the graphics team wraps RCR’s support and transport vehicles, as well as some of the equipment used in the pit. All of the work takes place at a dedicated 2,500 square-foot graphics facility at RCR’s expansive Welcome, North Carolina campus.

Woodward is quick to point out how important high quality graphics are to RCR’s overall operation. “Our sponsors make significant investments to promote their respective brands to NASCAR’s huge audience,” he noted. “Our wraps play a major role in that overall promotional plan, so each one needs to be perfect. The Roland printers we use are not only fast, they’re also incredibly reliable and precise. That allows us to complete all of our jobs on time, and get everything from the corporate colors to the smallest details of the logo just right.”

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About Roland DGA Corp.

Roland DGA Corporation serves North and South America as the marketing, sales and distribution arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, packaging and vehicle graphics markets; engravers for awards, personalization and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for rapid prototyping, part manufacturing and the medical and dental CAD/CAM industries. Roland DGA is ISO 9001:2008 certified, and Roland DG is ISO 9001:2008 and 14001:2004 certified.

About Richard Childress Racing

Richard Childress Racing ( has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2015 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/Wix Filters Chevrolet). Its XFINITY Series program includes Brian Scott (No. 2 Shore Lodge Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager/Red Kap Chevrolet), Brendan Gaughan (No. 62 South Point Hotel and Casino Chevrolet) and a multi-driver lineup with the No. 33 Rheem/Menards Chevrolet team.


Marc Malkin                                                    

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When it comes to new wrap concepts, we may need to create up to 20 different variations of a single design for a sponsor to choose from.
Nick Woodward, graphics manager - Richard Childress Racing