We have put the Angry Birds characters and story at the center of a truly 360-degree experience this summer, bringing the storyworld to life in a new way both for our heavily engaged fanbase and newcomers alike. Angry Birds Action! is the cornerstone of our comprehensive Digital Movie Program, which bridges digital and physical entertainment like never before, and with more than 1 billion BirdCodes to be found out in the wild, at a scale never seen before either.
Engaging with the imagination is a key to learning, and Angry Birds is a great property for doing just that. The partnership with papagei.com brings us together with a great digital brand, and we are delighted to be able to help support the aspirations of young language learners.
Together with our partners we can bring the Angry Birds storyworld to life in our fans’ imaginations, in a spirit of play and mischief. That is how we will win together and build a sustainable business around an evergreen brand.
Love Rocks has been an exceptional project to be involved in from the start, and working with Rovio has been such an eye-opening and fun experience,” says Shakira. “Not only did I get to see behind the scenes on how games I love to play are built, I actually participated and they were very open to letting me brainstorm with them and help make decisions, so the end product is a true collaboration.